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Should I specify iOS vs Android experience in my mobile developer cover letter?
Yes, be specific about your platform expertise. "4 years of native iOS development with Swift and 2 years of cross-platform experience with React Native" clarifies your strengths. If the job is platform-specific, lead with that platform. If it's cross-platform, emphasize your versatility.
How do I demonstrate app success in my cover letter?
Use app store metrics and user engagement data. "Published 3 apps with combined 500K+ downloads and 4.7+ star ratings" proves market success. Mention retention rates, daily active users, or revenue if applicable — these metrics matter to employers.
Should I mention my published apps or portfolio?
Yes. "My published apps are available on the App Store [links] and my GitHub showcases my coding style [link]" gives employers concrete evidence. If you've worked on well-known apps, mention them — name recognition carries weight.
How important is cross-platform experience for mobile roles?
Increasingly important. "Experience with both native (Swift, Kotlin) and cross-platform (Flutter) development" shows versatility. Many companies are moving to cross-platform for efficiency — demonstrating you can work in both paradigms is valuable.